Alexandru Giuseppe Ispas
Verified Expert in Design
Throughout his career, Alexandru has helped companies define, design, and launch world-class digital products, focusing on designing interfaces, experiences, and interactions for the digital space. He's worked with brands such as Emirates, Adore Me, Vagabond, Altex, certSIGN, and Isle of Man TT. Some of Alexandru's articles have been published in industry-leading publications.
Alma - NFT Marketplace
- Designed a web application and marketing website from scratch and completed it within six weeks.
- Created an onboarding process to improve first-time user retention and reduce customer support needs.
- Utilized a user-centric approach prioritizing clarity over aesthetics for non-tech-savvy users.
Fix Digital, Inc.
- Designed a product's UI, a total makeover in under four weeks, by taking advantage of current best practices, frameworks, and design systems.
- Added user value by using best practices for the product UI.
- Reduced costs by streamlining the UI by using predefined components and style guides.
- Increased product value by focusing on optimizing the landing page for conversions.
Lead Designer | Disruptive Fintech Company
Kor Financial Inc.
- Restructured and led the design process, so it fitted with the current agile development methodology (team of 20+ developers).
- Redesigned the marketing website and optimized it for acquisition and activation.
- Led the process of creating a lean design system by recreating all the crucial flows of the existing platform.
- Analyzed product onboarding metrics and defined what and how to track based on the desired business outcomes.
- Supported the sales team with materials used for pitching and lead generation.
- Helped raise seed funding round by leading the design process from the idea phase to MVP for an NFT marketplace.
- Managed a cross-functional team and stakeholder communication and oversaw the development from inception to implementation.
- Designed and carried out qualitative research focusing on concept testing, product usability, and customer journeys.
- Redesigned the current marketing website and increased lead generation and conversion rates.
- Led the end-to-end redesign of the company's flag-ship electronic signature B2B product.
- Conducted usability tests to discover opportunities and learned about user behaviors.
Hallie Autumn, Inc
- Took a B2C on-demand styling and barbers SaaS from idea to prototype as a lead designer working for a B2C mobile app.
- Researched various value propositions through landing-page tests. Looked for validations and early positive signals.
- Reduced the dev team's waste to 50% of their time through early concept testing.
- Worked closely with the leadership team to redesign the back-office experience of credit officers to reduce internal training and support costs.
- Researched and identified problems through stakeholder interviews and field studies.
- Defined animation guidelines and micro-interactions for UI.
Co-founder and Front-end Developer
- Co-founded a web design and development studio.
- Focused on web development for various companies and startups.
- Listed in the top 20% of the Stack Overflow leaderboard.
Bachelor's Degree in Marketing
Dimitrie Cantemir University - Bucharest, Romania
Completed Credits Towards a Bachelor's Degree in Sociology and Social Work
University of Bucharest - Bucharest, Romania
Growth Product Manager
One Month PM
Product Manager Foundations
One Month PM
Design Sprint Masterclass
Design-led Strategy: Design Thinking for Business Strategy and Entrepreneurship
University of Sydney via Coursera
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